Privacy Policy

At The Fashion Farm, your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://thefashionfarm.in], place an order, or interact with us via any of our digital platforms. Please read this policy carefully to understand what information we collect and how we handle it.

By accessing or using our website and services, you agree to the practices described in this Privacy Policy.

1. Introduction

The Fashion Farm is a women-led fashion brand that offers handcrafted and comfort-first clothing for women. Our goal is to provide a seamless and enjoyable shopping experience. As part of this commitment, we ensure your personal information is handled securely and responsibly, in compliance with Indian law, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. What Information We Collect

We collect several types of information to fulfill your orders, improve our website, and enhance your shopping experience:

a. Personal Information

When you make a purchase or sign up, we may collect:

• Full Name

• Email Address

• Phone Number

• Shipping and Billing Address

• Date of Birth (optional)

• Purchase History

• Gender (optional)

b. Payment Information

When you place an order, you are redirected to secure third-party payment gateways such as Razorpay or UPI-based systems. We do not store your card or bank details on our servers.

c. Technical Data

Automatically collected when you browse our website:

• IP Address

• Browser type and version

• Operating system

• Device type

• Referring URL

• Time and date of access

• Site activity (via cookies and analytics tools)

3. How We Use Your Information

We use the collected information in several ways, including but not limited to:

a. Order Fulfillment

• To process, package, and ship your orders

• To send order confirmations, tracking links, and delivery updates

b. Customer Support

• To respond to your queries via email, WhatsApp, or contact forms

c. Marketing & Communication

• To send promotional emails, product recommendations, or offer notifications—but only if you’ve opted in

• You may unsubscribe at any time using the link in the email or by messaging us

d. Website Improvement

• To analyze user behavior and traffic patterns to improve our website design, speed, and functionality

e. Legal Compliance

• To comply with Indian laws or regulations regarding data storage, consumer protection, or tax obligations

4. Legal Basis for Collecting Information

We collect and process your personal data under the following legal grounds:

• Performance of a contract: To fulfill the purchase you made on our website

• Consent: When you sign up for newsletters or share feedback voluntarily

• Legitimate interest: To improve our services and provide better customer support

• Legal obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. However, we may share your information with:

a. Trusted Third Parties

• Shipping companies (e.g., Delhivery, Blue Dart) for order delivery

• Payment gateways (e.g., Razorpay, Paytm) for secure transaction processing

• Email marketing platforms (only if you opt in)

b. Legal Authorities

We may disclose information if required by law or under legal obligation, including:

• To prevent fraud

• To enforce our Terms & Conditions

• To protect our legal rights or the safety of others

6. Cookies and Tracking Technologies

Cookies are small files placed on your device to collect standard internet log information and visitor behavior data. We use cookies to:

• Keep you logged in

• Remember items in your cart

• Improve your browsing experience

• Analyze traffic and performance with tools like Google Analytics

You can manage cookie settings in your browser or choose to decline them. However, disabling cookies may limit certain website features.

7. Data Retention

We retain your personal data only as long as necessary for:

• Completing your order

• Maintaining records for legal and tax purposes

• Improving customer service and personalizing content

Once no longer required, your data will be securely deleted or anonymized.

8. Data Security

We implement industry-standard measures to protect your data, including:

• SSL (Secure Socket Layer) encryption

• Secure server access and database firewalls

• Regular backups and malware scans

While we strive to protect your data, no online transmission or system is 100% secure. Use strong passwords and avoid sharing sensitive info over public networks.

9. Your Rights as a User

As a user of our website, you have the following rights:

• Access: Request to view the personal data we store about you

• Correction: Ask for incorrect or outdated info to be updated

• Deletion: Request that your data be deleted from our records (subject to limitations)

• Withdrawal of Consent: Opt out of marketing communication anytime

• Objection: Object to specific data uses under legitimate interests

To exercise any of the above rights, contact us via the email provided below.

10. Children’s Privacy

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we discover a minor has submitted personal information without parental consent, we will delete it promptly.

11. Third-Party Links

Our website may contain links to external websites, such as Instagram or payment gateways. We are not responsible for the privacy practices or content on these third-party sites. We recommend reading their privacy policies when you visit those platforms.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on this page. We encourage you to review this page periodically to stay informed.

The date at the top of this page reflects the most recent update.

13. Contact Us

Have a question, concern, or request regarding your data?

Contact our Privacy Officer:
📧 Email: fashionfarm.2024@gmail.com
📱 WhatsApp: +91-86042 30002 / +91-98288 99516
📍 Address: [L43, Kedia Amara , Near Teoler Unbounded School, Jaipur Rājasthān 302034]

🧵 Final Note

At The Fashion Farm, we believe fashion should not only be beautiful but also ethical. Your trust is at the heart of everything we do—from designing breathable, elegant clothing to safeguarding your information. We are committed to respecting your privacy and building a relationship based on transparency and care.

Thank you for supporting a women-led, comfort-first fashion brand made with love in India.